Content marketing is the ability to interact with your potential customers without them feeling like you are trying to sell them something. People today are becoming blind to advertising and commercials. Look at how far people will go to watch their favorite TV shows without having to deal with commercials. They record their favorite shows with a DVR, then watch them at a later time to zoom right past all those commercials.
Creating Compelling Info Graphics
Chances are that if you surf the web, you have come across your share of info graphics. These are visual displays that tell a story rather than making you read paragraphs of written content. With the info graphic, you are getting useful information into the hands of those who need it the most, without putting any pressure on them to buy. For example, you create an info graphic on how termites can destroy your home. They get the information in a flash, then go to your website to get more information and possibly buy some of the termite control products you sell when they are ready.
Building a How To List
People love information that is easy to digest quickly. Rather than reading a novel on how to build a chicken coop, you create a how to list that shows them in picture format what they need and how they build a coop in record time. Now that they feel that you are not pushing your products or services, these visitors get comfortable on your website. They start to scroll around and come across all the supplies they need, including blueprints, for building even better coops. Since they feel comfortable, the sales pressure is gone.
Highlight to Benefits of an Industry
Maybe you create an info graphic highlighting all the benefits of your industry, not just your own business. When the buyer is reading your content, they don’t feel like you are putting yourself in front of anyone, instead, you are offering helpful information with no strings. As they read and become engaged with your content, they feel like they already have a relationship with your business and are more likely to join a mailing list, post comments, or read more of the content on your website.
Get started today using content marketing if you want to attract targeted traffic that will become more engaged with all the pages of your website.